Porsche TechArt Cayman GT Sport

Marketing Strategies

This week is week five.Today I learn about marketing strategies
that include;Push strategies and pull strategies.
Push strategies
++Middle man
++Wholesalers
++Retailers
Pull strategies : Advertising
-TV,radio,billboards
internet,mobile ads
Sales Promotion
++Discount
++Coupons
++ Rebates
There are aims of pull strategies that include;
++Brand awarness
++Corperate awarness
++Brand image
++Product positioning
++increase sale volumes
++support sale promotion campaigns
++social marketing
Today we see the vedeo about advertising and analyzed the aims
of each advertising.Some advertising is fun but some is bore maby
can not understand if without the analysis skills.But I believe all of
advertising need to persuate someone to buy some products and
stimulate the customer'Emotion.

job interview and special class

For this week,I learn about the job interview and I'm an interviewee in this week.

In the first, I feel I very excited in this course.After the teacher'comment I feel good.

I enjoy in all of time in this class because groupwork can improve me to be active.

I think,group work is a goood choice in social learning and join with other people.

I get the new ideas in class about the social skills because I get the new idea while I join with other people who have differences of thinking,attitude,experience and so on in thrir life.

............................I........Enjoy........in.......class.......................................

What is BUSINESS

In this week we learn about the meaning of business and carees

in business. when we talk about the business we thinking of the

exchange,money,if we talk about the specific meaning that

include;production,distribution and sale of good andservices

for a profit.PRODUCTION is the creation of services,after

that these products to be moved from the factoryto the

marketplace that is a distribution.and sale of good and

service sale is the exchange of a product or service for money.
There are now five broad fields,or areas,of business that offer

exciting career;

++management

++marketing

++accounting

++finance

++computer and data processing.

Besides,all of five broad can separate in differences position such as

marketing that include;researcher,advertises,buyer,seller and distributer.

Brand and Position'Victoria's Secret

When we learn about the Victoria Secret in class.We know about the influences when we need to buy the BRA included COMFORT,FIT,STYLE,REPULATION, and QUALITY. And brand name product has favorite brand.
Victoria' Secret is the brand loyalty it can respond to consumer in all of influences such as FIT,PRICE,All STYLE."Consumers aspiration is the VITORIA'SECRET".
Let's move to the PROMOTION of VICTORIA' SECRET."SUPERMODEL"When we talk about the supermodel of victoria secret all of people think about SEXY and focus on the fashion show.

In the International Market,Victoria' Secret has an average bra PRICE in the $20-$30 range.The average price of VICTORIA'SECRET are growth up in the few time.Victoria'secret used the DIRECT SALES to extend products under the image of VICTORIA'SECRET brand.
Besides,Victoia secret,There are many sub-brand-like MIRACLE BRA,SECOND SKIN SATIN and BODY BY VICTORIA. The channals of distribusion of VICTORIA'SECRET are catalogue,Internet Website,stores.
However,VICTORIA'SECRET is the best of Women'wear and is not SECRET.

WELCOME TO MY FIRST CLASS

Welcome to my JOURNAL zone
This week is the first week with International Trade course.
Today we have a pre-test about business.When we talk about
BUSINESS,I thinking of trading,money,exchange and so on.
And the last question is about the problem solving when we get an
E-MAIL about the money transfer.I think,this is a good pre-test

because we can make up idea to the answer by myself.And after we

separate group we join about game with everything we have with

the question Why we choose "BRAND NAME"I'm so happy.And the

last is about The Victoria Secret'bra. I think Victoria Secret is sexy

underwear.I think the industry of Victoria Secret have a new

TECHNOLOGY such as TECHNO-FIBERS to create a new bra

and good management about positioning to SELL.

...........................I'm enjoy in the first class and .......................

...........................happy with my friend so much........................