Nowadays,If we talk about the car'market competition we found that,there are many company that produce the car to compete. Moreover,some company has a car that lower price than other car.That is the reason why I choose the car of Porsche to analysis.I neet to know why Porsche can have wide of market share its not only in Germany but also al lof country in the world with the highest price.
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Porsche'Company background
Porsche'Company background have along time of history since 1931 to present.In the first period of porsche was a manufacturer of the Porsche automobile line in Stuttgart, Germany.After that this company move the porsche engineering office to Gmünd, Austria to produce the car use to compete in Grand Prix racing car.The first sport car that occured in 1948,in this porsche use the components from Volkswagen.In 1990 Porsche move to German again in Zuffenhausen and to create the new company to produce all of components of car under the porsche brand. In THAILAND,The AAS Autoservice is the only one of representative to sales porsche product.AAs Autoservice to construck in 1986,First AAS is a representative abut service only,After that they give a permissions to be the importer of spares and the car in Thailand.
Product strategies
++Porsche'Logo
The logo is of a size and resolution sufficient to maintain the quality intended by the company or organization, without being unnecessarily high resolution. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization's intended branding message in a way that words alone could not convey.
++Target Group
Porsche focus its marketing activities on their typical consumers segments that advertisment can only be found on specials magazine or journal and having in excutive sales channel.And porsche not be sold together with other cars brands.
Porsche'promotion
Nowsday'porsche caman can extend the maket share in all of the outomotive'business and garantee with Porsche caman'quantities Now,Porsche caman garantee their success with a lot of promotions to give for all of customers: + Porsche Driving school + Porsche Travel Club + Tennis Grand Prix Other promotion + Active Suspention managment + Porsche worldwide
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