Porsche Cayman, There is No Substitute.: Brand and Position'Victoria's Secret

Thursday, June 18, 2009

Brand and Position'Victoria's Secret

When we learn about the Victoria Secret in class.We know about the influences when we need to buy the BRA included COMFORT,FIT,STYLE,REPULATION, and QUALITY. And brand name product has favorite brand.
Victoria' Secret is the brand loyalty it can respond to consumer in all of influences such as FIT,PRICE,All STYLE."Consumers aspiration is the VITORIA'SECRET".
Let's move to the PROMOTION of VICTORIA' SECRET."SUPERMODEL"When we talk about the supermodel of victoria secret all of people think about SEXY and focus on the fashion show.

In the International Market,Victoria' Secret has an average bra PRICE in the $20-$30 range.The average price of VICTORIA'SECRET are growth up in the few time.Victoria'secret used the DIRECT SALES to extend products under the image of VICTORIA'SECRET brand.
Besides,Victoia secret,There are many sub-brand-like MIRACLE BRA,SECOND SKIN SATIN and BODY BY VICTORIA. The channals of distribusion of VICTORIA'SECRET are catalogue,Internet Website,stores.
However,VICTORIA'SECRET is the best of Women'wear and is not SECRET.

1 comment:

ajarngobJuly 17, 2009 at 5:47 AM
could you adjust the font and the paragraph structure to make it easy to read?

thanks,
aj
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Porsche'Company background

Porsche'Company background have along time of history since 1931 to present.In the first period of porsche was a manufacturer of the Porsche automobile line in Stuttgart, Germany.After that this company move the porsche engineering office to Gmünd, Austria to produce the car use to compete in Grand Prix racing car.The first sport car that occured in 1948,in this porsche use the components from Volkswagen.In 1990 Porsche move to German again in Zuffenhausen and to create the new company to produce all of components of car under the porsche brand.
In THAILAND,The AAS Autoservice is the only one of representative to sales porsche product.AAs Autoservice to construck in 1986,First AAS is a representative abut service only,After that they give a permissions to be the importer of spares and the car in Thailand.

Product strategies

++Porsche'Logo

The logo is of a size and resolution sufficient to maintain the quality intended by the company or organization, without being unnecessarily high resolution. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization's intended branding message in a way that words alone could not convey.

++Target Group

Porsche focus its marketing activities on their typical consumers segments that advertisment can only be found on specials magazine or journal and having in excutive sales channel.And porsche not be sold together with other cars brands.

Porsche Cayman, There is No Substitute.

Thursday, June 18, 2009

Brand and Position'Victoria's Secret

1 comment:

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