Porsche Cayman, There is No Substitute.: Journal Week 5

Thursday, July 2, 2009

Marketing Strategies

This week is week five.Today I learn about marketing strategies
that include;Push strategies and pull strategies.
Push strategies
++Middle man
++Wholesalers
++Retailers
Pull strategies : Advertising
-TV,radio,billboards
internet,mobile ads
Sales Promotion
++Discount
++Coupons
++ Rebates
There are aims of pull strategies that include;
++Brand awarness
++Corperate awarness
++Brand image
++Product positioning
++increase sale volumes
++support sale promotion campaigns
++social marketing
Today we see the vedeo about advertising and analyzed the aims
of each advertising.Some advertising is fun but some is bore maby
can not understand if without the analysis skills.But I believe all of
advertising need to persuate someone to buy some products and
stimulate the customer'Emotion.

Porsche'Company background

Porsche'Company background have along time of history since 1931 to present.In the first period of porsche was a manufacturer of the Porsche automobile line in Stuttgart, Germany.After that this company move the porsche engineering office to Gmünd, Austria to produce the car use to compete in Grand Prix racing car.The first sport car that occured in 1948,in this porsche use the components from Volkswagen.In 1990 Porsche move to German again in Zuffenhausen and to create the new company to produce all of components of car under the porsche brand.
In THAILAND,The AAS Autoservice is the only one of representative to sales porsche product.AAs Autoservice to construck in 1986,First AAS is a representative abut service only,After that they give a permissions to be the importer of spares and the car in Thailand.

Product strategies

++Porsche'Logo

The logo is of a size and resolution sufficient to maintain the quality intended by the company or organization, without being unnecessarily high resolution. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization's intended branding message in a way that words alone could not convey.

++Target Group

Porsche focus its marketing activities on their typical consumers segments that advertisment can only be found on specials magazine or journal and having in excutive sales channel.And porsche not be sold together with other cars brands.

Porsche Cayman, There is No Substitute.

Thursday, July 2, 2009

Marketing Strategies

Porsche'Logo

PorscheShow

Rationale

Member Club

Porsche'Company background

Product strategies

Porsche'promotion

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